Services Marketing (6th Edition)

Type
Book
ISBN 13
9780131875524 
Category
Unknown  [ Browse Items ]
Publication Year
2007 
Publisher
Pages
672 
Tags
 
Abstract
 
Description
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations. - from Amzon 
Biblio Notes
 
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