Crafting and Executing Strategy: Text and Readings
Type
Book
Authors
ISBN 10
0072319801
ISBN 13
9780072319804
Category
Unknown
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Publication Year
2001
Publisher
Pages
714
Description
Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the “how” and not just the “what” and “why”. Thompson’s coverage of Michael Porter’s classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy. - from Amzon
Number of Copies
1
